I created this video to show business owners how they can dominate Google local with 5 easy tips. There are many factors to Google local rankings, but the ones covered in this video are the most important. They are:
Optimized Google my Business Listings
Optimizing your Google my Business (GMB) listing is a great way to increase leads through local seo. You can do so by using your industry/business keywords in your listing. Ex: a San Antonio Towing Compnay will want to have their title as Business name towing/Business Name towing company/or San Antonio Towing Company. By doing so Google will naturally give you a higher ranking because the map pack uses more keyword related results strcturing.
Aside from that you also want to have consistent NAP or Name, Address, and Phone Number. You don’t want to confuse Google and decrease organic results by having multiple listings on the internet with different info. Consistency is key!
Local citations will not only help your organic rankings but your GMB as well. Citations are mentions of your websites NAP on the web. You an build hundreds of citations on various sites, the most common being Yelp and Yellow pages.
Citations are the same as your GMB, you want a consistent NAP when creating them. This is critical to citations being of use to your google local rank. Build as many citations as you can! You can find niche relevant citations as well as location specific. The more you build the better!
Every business needs to be on social media i they aren’t already. This is an increasingly important factor for Google so make sure you are utilizing it. Grow your following, actively post content, and engage your audience as much as possible.
DO NOT buy fake social signals!!! Make sure that all of the social signals going to your site are from real accounts!
Backlicks are one of the more important factors. You want to have links from other sites back to yours. You can get these by creating accounts on social media, being active in niche forums, commenting on niche relevant blogs, guest posting, getting published in news sites, press releases, and resource pages.
The most important thing is quality over quantity! Make sure you are getting links from spam free sites that are relevant to yours (real estate blog- realtor website).
Content (Blog and Site)
Google likes sites that update content regularly, so you need to put out fresh content on a regular basis. This can be done in the form of blog posts that your customers will find useful and that you can promote on your social media.
By doing so you will show Google that your website is a high quality authority and you will also be able to market to your customers via content. Make sure to interlink your content relevantly to increase your rankings (post about home repair – home repair landing page that you want to rank).
I plan to make more in depth videos on the subject of local SEO but this video shows you the bulk of how we rank our local clients here at Variant SEO. Hope you enjoy the video!
Watch the video on YouTube HERE