If you keep up with internet marketing buzz then you know that video is booming. Video is the most engaging form of content and a great way to showcase a business to potential customers. On top of that video converts way better than text, which is even more reason to get on-board with video marketing.
Instant Rankings with YouTube Videos
This post isn’t to preach about video marketing and why you should convert to video, its to discuss how I managed to get an instant ranking. Here we go…
So recently I started a site in the Automotive Services niche that generates leads and sends them off to a network that handles all of the customers. In other words it’s a lead gen/ pay per call site. The site is on a brand new domain, that will have links built to it, but in the mean time I needed a way to get rankings and calls fast. My solution…YouTube.
So my strategy was to target low competition keywords and make videos for multiple local areas. Local is already a noncompetitive space, and when you couple that with long tail keyword targeting you are almost guaranteed a ranking.
Most of the keywords I targeted were super low competition and had very low monthly volume according to Google’s Keyword Planner. Some were as low as 10 searches per month for the target area. I know this may sound pathetic, but look at it this way –
You have 10 searches per month by people in need of a service that you can provide them with. The searches are super targeted and a big chunk of these people searching are going to call. On top of that the keyword is easy to rank for, which means you can attract a majority of these people.
Now 10 searches a month may not be much, but when you scale it to multiple keywords in multiple areas the numbers start to pick up. Now you have 10 searches per month in 10 areas, which gives you 100 potential customers. That doesn’t sound to bad to me!
Ok, so we how do we find these keywords. There’s a great tool for finding long tail keywords call Long Tail Pro. Now I’ll be honest, I’ve never used this tool but I’ve heard great things about it. Personally I’m on a budget so I have to do things the tedious way – Go into Google and start searching.
I like to start by searching for something I would expect my target customer to search for. Example: Let’s say I have a lawn care business, my customers would most likely search for lawn care + my area. Now although this is a great start, chances are this keyword is going to be too competitive and will take time to rank for. We want to find all the low hanging fruits so that we can get rankings instantly!
You can do this by running a general search in Google for your target keyword and then look at the bottom of the SERPs where you’ll see Searches Related. Here you can find some related searches and more commonly searched keywords. Plug em in to the Keyword Planner and see what kind of traffic they get (but don’t trust the numbers 100%). You can also find keyword variations in the keyword planners suggested keyword section.
Finally go to Google in Incognito mode, so results aren’t fudged, and run searches of the keywords you gathered. Look at the first page results and you’ll easily be able to determine competition. If you see nothing but local directories and sub-pages you’ve found a gold mine!
So now we get to the fun part, ranking the videos! Now you can either make a fancy video or just a slideshow with some images. All I did was take a photo and put my pay per call number over it. For each area I made a title page and put it in the beginning so that YouTube would see it as a unique video. I just used Windows Movie Maker to create the vids. Keep it simple! You could also have a Fiverr video made, which looks clean and professional.
After I made the videos for all of my target areas I got to uploading and optimizing. Here’s the steps I took:
- Optimized the video file name: “target keyword + local area”.wmv
- Optimized the video title in YouTube: “target keyword + local area (phone number)”
- Wrote a decent amount of content (at least 100 words) that included my target keywords in the first 2 sentences
- Added targeted video tags
- Put a video location for the target area (in advanced video settings)
By doing all of these I was able to create highly optimized videos that Google likes and naturally ranked. Now not all of them got to page 1, but a handful did (3 out of 10) and this was just from a raw upload. I also took it a step further and embedded each video into a PBN post that targeted the same keywords to see if I could get an authority ranking for the same keyword and boost the video at the same time.
All in all ranking YouTube videos is great. It can be done in under an hour and you can have rankings in the same day. All it boils down to is proper keyword research and an optimized video.
By having multiple videos targeting multiple long tail keywords I now have assets that will bring in calls on a monthly basis, and benefit from something that took 10 minutes to implement. If you’re not using videos to rank for local or long tail keywords you need to get on-board fast!