SEO (Search Engine Optimization)
Just because you have a website doesn’t mean you will get visitors. If your site is not optimized for what your audience is searching for they won’t be able to find you. Without SEO a website is just an electronic business card that people can only access with a direct link. You want consumers who don’t know your business to be able to find you online and turn into paying customers. That’s the sole purpose of having a website!
Search Engine Optimization is a traffic method that involves ranking a website at the top of a search engine, such as Google, and receiving organic traffic thereafter. SEO has huge ROI potential for most businesses and is highly targeted. Here at Variant SEO, we practice the SEO methods that currently work and make it our top priority to stay up to date in the industry. Learn more about SEO here
If you don’t have a website you are missing out on customers. The first thing that 85% of consumers do before going to a local business is online research. If you don’t have a website you are missing out on up to 85% of your potential customers! The ROI for a website is irreplaceable, and having one becomes more and more of a necessity everyday. We are pros at making sites and can create one that is tailored to your business, and will serve to help your costumers as well.
Most businesses have websites, but not all of them have up-to-date websites. It is a necessity to have a website that is fast, easy to navigate, and mobile optimized. If your site is lacking in any of those areas it can be detrimental to your online presence. For example, one extra second of load time can cost Amazon up to $1.6 billion in sales. If a site is not mobile optimized the bounce rate increases tremendously. If your site is hard to navigate as well then your customers are going to have a difficult time finding what they need, and will most likely look elsewhere.
Redesigning a site can increase sales, phone calls, and quote form entries tremendously. We specialize in design conversion optimized websites that both look elegant and drive results. You get the best of both worlds!
Not all visitors to your site turn into immediate customers. Some may be window shopping, researching, or just checking out your site. With remarketing we are able to follow your visitor around on the internet so that when they are ready to make a buying decision your business will be in front of them. This increases the ROI of your site and any marketing methods put into place alongside remarketing, as well as allows you to target an audience that is truly interested in your business.
A business’ reputation is everything, and online it can be easy to get defamed without reason. Some businesses get bad reviews on popular sites without deserving them and these reviews can harm your business. 85% of consumers research businesses online and if they find nothing but bad reviews this can be bad for you and your business.
We help to mitigate this by having negative spam reviews removed and boost positive ones. We do not place fake reviews or engage in sending negative reviews to competitors. We simply help your business to be fairly represented on popular review sites where customers can find you.